Rely (brand)

Rely (brand)

Rely was a brand of superabsorbent tampons made by Procter & Gamble starting in 1975. It was recalled from the market in September 1980 because of links to Toxic Shock Syndrome.ref|mum

Unlike other tampons, which are made with cotton and rayon, Rely was unique. It used carboxymethylcellulose (CMC) and compressed beads of polyester for absorption. This tampon design could absorb nearly twenty times its own weight in fluid.cite web | author = Vitale, Sidra | year =1997 | url =http://www.io.com/~wwwomen/menstruation/tss.html | title = Toxic Shock Syndrome | publisher = Web by Women, for Women | accessdate =2006-03-20] Further, the tampon would "blossom" into a cup shape in the vagina in order to hold menstrual fluids. Because of this, its advertising slogan was "It even absorbs the worry!", and claimed it could hold up longer than the leading tampon, because it was made differently. "Remember, They named it Rely" was the last line of most commercials.

The superabsorbent properties of Rely caused vaginal dryness by absorbing the natural humidity of the vagina. Often this led to ulcerations in the vaginal wall when the tampon was removed, offering pathways for bacteria to infect the bloodstream. Further, the tampons' superabsorbency meant that the viscosity of vaginal fluids was enhanced, providing a good environment for bacteria growth.cite web | year =2005 | url=http://www.ourbodiesourselves.org/book/companion.asp?id=13&compID=38 | title=Chapter 13, Toxic Shock Syndrome | work = Our Bodies, Ourselves | publisher = Boston Women's Health Book Collective, Inc. | accessdate = 2006-03-20] In addition, CMC has features which effectively filter the toxins of "Staphylococcus" which cause TSS

Procter and Gamble recalled Rely in September 1980 after the Centers for Disease Control released a report that summer, explaining the bacterial mechanism which lead to TSS, and that Rely tampons was associated with TSS more than any other tampon.ref|mum As part of the voluntary recall, Procter and Gamble entered into a consent agreement with the Food & Drug Administration "providing for a program for notification to consumers and retrieval of the product from the market".cite web | author = Kohen, Jamie | year =2001 | url = http://www.google.com/search?q=cache:wqVsFR5FlQwJ:leda.law.harvard.edu/leda/data/359/Kohen.rtf+rely+tampons&hl=en&gl=us&ct=clnk&cd=15 | title = The History and Regulation of Menstrual Tampons | work = [http://leda.law.harvard.edu/leda/data/359/Kohen.rtf RTF document] | accessdate = 2006-03-30] The recall cost Procter and Gamble over 75 million dollars.

...

References

External links

* [http://www.mum.org/Rely.htm More info from the Museum of Menstruation]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Rely — may refer to: *Rely (brand), a brand of tampon *Rely, Pas de Calais, a commune (town) in France …   Wikipedia

  • brand switching — / brænd ˌswɪtʃɪŋ/ noun the practice of changing from buying one brand to another, showing little brand loyalty ● We can’t rely on steady sales with such a lot of brand switching going on. ● Brand switching makes shopping more fun for consumers …   Marketing dictionary in english

  • Procter & Gamble — Type Public company Traded as NYSE: PG …   Wikipedia

  • Dinsmore & Shohl — LLP Headquarters Cincinnati, Ohio No. of offices 12 No. of attorneys 475 (2011) Major practice areas General practice …   Wikipedia

  • Chery Automobile — This article is about a Chinese car maker. For other uses, see Chery (disambiguation). Chery Automobile Co Ltd Type Government owned corporation Industry Automotive Founded March 18, 199 …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • Government procurement in the United States — is based on many of the same principles as commercial contracting, but is subject to special laws and regulation as described below. Persons entering into commercial contracts are pretty much free to do anything that they can agree on. Each… …   Wikipedia

  • Government contract — Contracting with the U.S. Government is based on many of the same principles as commercial contracting andcan be very profitable, but is sufficiently different from commercial contracting to require special care.Persons entering into commercial… …   Wikipedia

  • Paleolithic diet — This article is about a modern nutritional approach. For information on the dietary practices of Paleolithic humans, see Paleolithic#Diet and nutrition. Paleolithic style dish: seafood stew The modern dietary regimen known as the Paleolithic diet …   Wikipedia

  • Design methods — is a broad area that focuses on: Divergence – Exploring possibilities and constraints of inherited situations by applying critical thinking through qualitative and quantitative research methods to create new understanding (problem space) toward… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”