German National Tourist Board

German National Tourist Board

Infobox_Company
company_name = German National Tourist Board
company_
company_type = Eingetragener Verein
slogan = Simply inspiring
foundation = 1948
location_city = flagicon|GER Frankfurt am Main
location_country = Germany
key_people = Petra Hedorfer
Chief Executive Officer
Armin Brysch
Commercial Director
num_employees = 149 (2007)
industry = Tourism
homepage = [http://www.germany-tourism.de www.germany-tourism.de]

The German National Tourist Board (abbreviation: GNTB) is a national marketing organisation and has worked with the Federal Government of Germany to promote tourism in and to Germany. It represents Germany throughout the world as a destination for holidays, business travel and visits to friends and family.

The GNTB is a eingetragener Verein which was founded in 1948. The head office is situated in Frankfurt am Main, Germany. The marketing organisation is mainly financed by the German National Ministry of Economy & Technology.

Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany.

The GNTB works in close cooperation and economic partnership with all levels of the tourism industry in Germany.

Offices / Agencies

Marketing is split into six regional management areas:
* North West Europe
* South West Europe
* North East Europe
* South East Europe
* America/Israel
* Asia/Australia

each with its own foreign representative offices and sales and marketing agencies. Countries without their own representation are covered by the appropriate regional management team.

The GNTB is present around the world with 29 foreign representative offices and sales agencies. Apart from the GNTB's 11 own representative offices, the sales network abroad also encompasses 18 marketing agencies with partners such as Deutsche Lufthansa AG and the Federation of German Chambers of Industry and Commerce (DIHK).

Marketing themes

Rigorous analysis and assessment of the markets form the basis of the GNTB's sales and marketing activities. In line with the international culture and health mega-trends, the GNTB developed its two major product lines: City Tours/Events and Hearth & Fitness Holidays, which it uses to derive key campaigns, long-term product segments and basic information and to devise themes for its international marketing activities.

* Annual theme for 2008: Palaces, Parks and Gardens - Romanticism in Germany
* Annual theme for 2009: Active lifestyle holidays - Walking and cycling in Germany
* Annual theme for 2010: "European Capital of Culture 2010 - The Ruhr Region" - Towns and Cities of Culture in Germany
* Annual theme for 2011: Health & fitness holidays in Germany
* Annual theme for 2012: Germany: open for business

References

External links

* [http://www.germany-tourism.de Website for englishspeaking Germany Travelers from all over the world]
* [http://www.germany-tourism.co.uk Website for Germany Travelers from the UK]
* [http://www.germany-tourism.ie Website for Germany Travelers form Ireland]
* [http://www.cometogermany.com Website for Germany Travelers from the USA/Canada]
* [http://www.deutschland-motive.de/index.php?language=en Picture database of the GNTB]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • National cinema — Like other film theory or film criticism terms (e.g., art film ), the term national cinema is hard to define, and its meaning is debated by film scholars and critics. National cinema is a term sometimes used in film theory and film criticism to… …   Wikipedia

  • National Museum of the Pacific War — Established 1969 Location Fredericksburg, Texas …   Wikipedia

  • National Register of Historic Places listings in central Washington, D.C. — Main article: National Register of Historic Places listings in Washington, D.C. This is a list of properties and districts listed on the National Register of Historic Places in the central area of Washington, D.C. For the purposes of this list… …   Wikipedia

  • National Museums of Kenya — Old Museum Entrance. Dinosaur Statue outside the main …   Wikipedia

  • National Gallery of Modern Art — This article is about the institution in India. For other uses, see National Gallery of Modern Art (disambiguation). Three Girls, by Amrita Sher Gil, 1935, now at the National Gallery of Modern Art in New Delhi, where most of her works are… …   Wikipedia

  • Uluru-Kata Tjuta National Park — Infobox World Heritage Site WHS = Uluru Kata Tjuta National Park State Party = AUS Type = Mixed Criteria = v, vi, vii, ix ID = 447 Region = Asia Pacific Year = 1987 Session = 11th Extension = 1994 Link = http://whc.unesco.org/en/list/447Uluru… …   Wikipedia

  • Lower Saxon Wadden Sea National Park — Nationalpark Niedersächsisches Wattenmeer IUCN Category II (National Park) …   Wikipedia

  • Phong Nha-Ke Bang National Park — Infobox World Heritage Site WHS = Phong Nha Ke Bang National Park State Party = VIE Type = Natural Criteria = viii ID = 951 Region = Asia Pacific Year = 2003 Session = 27th Link = http://whc.unesco.org/en/list/951Infobox protected area | name =… …   Wikipedia

  • Inner German border — Innerdeutsche Grenze North and central Germany …   Wikipedia

  • Mammoth Cave National Park — Mammoth Cave redirects here. For other uses, see Mammoth Cave (disambiguation). Mammoth Cave National Park IUCN Category II (National Park) The Rotund …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”