Digital marketing engineer

Digital marketing engineer

The term Digital Marketing Engineer is used to describe someone that applies web 2.0 technology and digital marketing platforms (such as websites, email, apps and mobile) for the purpose of achieving business goals. It is a hybrid role that involves marketing and technology knowledge. The need for Digital Marketing Engineers arose as a result of marketing becoming reliant on Internet technology[1], which continues to become more sophisticated.

Contents

Role

The Digital Marketing Engineer executes, or advises on the execution of, the digital strategy established through cooperation with the Chief Marketing Officer or business owner. The Digital Marketing Engineer is either part of the senior marketing management team or operates as a consultant.

Responsibilities

The Digital Marketing Engineer:

  • Is responsible for architecting, implementing and overseeing the systems used for digital marketing purposes
  • Advises the organization on how digital technology can be used to improve marketing and business results
  • Enables a viable digital marketing presence
  • Monitors and works to improve KPIs
  • Collaborates with marketing, sales, product marketing, and executive teams to accomplish business goals
  • Collaborates with web designers, web developers, marketing managers, sales managers, business owners, content producers and subject matter experts on the digital marketing presence
  • Maintains the relationship for a number of digital vendors

Challenges

The nature of this role requires an analytical mindset and aptitude in both marketing and technology[2]. Communicating technical significance to a non-technical audience is one type of challenge. Another is staying up-to-date with the latest technology and marketing methods.

Areas of Focus

See also

References

  1. ^ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)
  2. ^ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.

External Links


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Digital marketing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Digital strategy — In the fields of strategic management, marketing strategy and operational strategy, digital strategy is the process of specifying an organization s vision, goals, opportunities and initiatives in order to maximize the business benefits digital… …   Wikipedia

  • Digital prototyping — gives conceptual design, engineering, manufacturing, and sales and marketing departments the ability to virtually explore a complete product before it’s built. Industrial designers, manufacturers, and engineers use Digital Prototyping to design,… …   Wikipedia

  • Digital rights management — (DRM) is a term for access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals to limit the use of digital content and devices. The term is used to describe any technology that inhibits uses …   Wikipedia

  • Digital Equipment Corporation — Industry Computer manufacturing Fate Assets were sold to various companies. What remained was sold to Compaq. Successor …   Wikipedia

  • Content marketing — is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high quality,… …   Wikipedia

  • Dave Cutler (software engineer) — Infobox Person name = Dave Cutler birth date = birth date and age|1942|3|13 birth place = Lansing, Michigan, USA occupation = Software engineerDavid Neil Cutler, Sr. (born March 13, 1942) is a noted American software engineer, designer and… …   Wikipedia

  • Soundscape Digital Technology — pioneered Windows based multi channel studio recording, editing and mastering from the early 1990’s, becoming one of the most widely respected Digital Audio Workstations. Contents 1 Soundscape SSHDR1 2 Design elements 3 Soundscape R.Ed, Mixtreme… …   Wikipedia

  • Demand generation — is the focus of targeted marketing programs to drive awareness and interest in a company s products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand… …   Wikipedia

  • Conversion optimization — In internet marketing, conversion optimization, or conversion rate optimization is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”