R. H. Donnelley

R. H. Donnelley

Infobox_Company
company_name = R. H. Donnelley Corporation
company_
company_type = Public (nyse|RHD)
company_slogan =
foundation = 1886
location = Cary, NC, USA
key_people = David C. Swanson, Chairman and CEO| industry = Directory Publishing
num_employees = 4,400
products = Telephone Directories
revenue =
homepage = http://www.rhd.com

R. H. Donnelley is a telephone directory publisher.

History

The R. H. Donnelley Company was founded in 1886 by Reuben Hamilton Donnelley (the son of Richard Robert Donnelley) as The Chicago Directory Company. Donnelley primarily contracted with The Chicago Telephone Company to publish telephone directories for Chicago Telephone customers. In 1906, however, Donnelley would venture outside Chicago, contracting with Bell System firms such as New York Telephone, Wisconsin Telephone, and Cincinnati Suburban Telephone Co.

In 1917, The Reuben H. Donnelley Company was incorporated and moved to New York City, retaining some offices in Chicago. In 1925, Donnelley died, leaving behind his company which continued to contract with the Bell System to publish telephone directories.

In 1961, Dun & Bradstreet Corp. traded stock with RHD, and RHD became a wholly owned subsidiary.

Partnerships

Following its acquisition by D&B, R. H. Donnelley began a series of partnerships with several telephone companies to publish directories. RHD also began competing with other telephone companies to provide directories.

From 1980-1985, RHD began a partnership with United Telephone (Sprint), called Uni-Don, to publish telephone directories to customers in central Florida.

In 1986, it contracts with NYNEX to become its directory sales agent. The same year, RHD starts publishing directories in Delaware, New Jersey, and Pennsylvania in competition with Bell Atlantic, although a lot of these areas have since been sold off to Yellow Book.

In 1988, it forms Cen-Don with Centel (now part of Embarq) to publish telephone directories in Florida, Illinois, Iowa, Minnesota, Nevada, North Carolina, Ohio and Virginia. Venture One is formed with Southwestern Bell Corporation, which publishes directories in competition with Bell Atlantic in Baltimore, MD and Washington, D.C.

In 1990, DonTech is formed with Ameritech to publish telephone directories in Illinois and northwest Indiana.

Public Offering

On July 1, 1998, D&B spins off R. H. Donnelley into a separate, publicly-traded company. RHD then begins trading on the NYSE under the "RHD" symbol.

In 2002, RHD acquires Sprint Directory Publishing, the publishing unit of Sprint Corp.

In 2004, RHD acquires the directory publishing business of SBC Communications in Illinois and northwest Indiana, along with the SBC interest in DonTech. As a result, R. H. Donnelley gains a 50-year licensing agreement to use the SBC Yellow Pages name on all directories published for SBC Illinois customers. Following the AT&T merger, the directories are now known as "AT&T Yellow Pages published by R. H. Donnelley".

In 2006, RHD completed its acquisition of Dex Media, which was spun off from Qwest in 2003-2004. Following the acquisition, RHD becomes the third largest directory publisher in the United States.

In January 2007, RHD bought [http://www.locallaunch.com Local Launch Search Marketing] to add strength its online marketing division for its yellow pages.

In July 2007, RHD bought Business.com.cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=74700&p=irol-newsArticle&ID=1031378|accessdate=10/17/2007|title=R.H. Donnelley to Acquire Business.com Inc.]

Today

R. H. Donnelley currently operates in 28 states.

ee also

*Dex Media
*R. H. Donnelley Publishing & Advertising
*R. H. Donnelley Publishing & Advertising of Illinois
*RR Donnelley

References

* [http://www.rhd.com/AboutRHD/History_2/RHD_History.htm R. H. Donnelley Corporate History]

External links

* [http://www.rhd.com R. H. Donnelley Corporate Website]


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