International Typographic Style

International Typographic Style

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.

ee also

*International style (architecture)
*Helvetica
*Max Bill
*Armin Hofmann
*Josef Müller-Brockmann
*Paul Rand
*Emil Ruder
*Jan Tschichold

References

*Fiedl, Frederich, Nicholas Ott and Bernard Stein. "Typography: An Encyclopedic Survey of Type Design and Techniques Through History." Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
*Hollis, Richard. "Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965." Yale University Press: 2006. ISBN 0-300-10676-9.
*Müller-Brockmann, Josef. "Grid Systems in Graphic Design." Niggli: 1996. ISBN 3721201450.
*Ruder, Emil. "Typography." Hastings House: 191981. ISBN 0-8038-7223-2.

Gallery

External links

* [http://www.internationalposter.com/about-poster-art/international-typographic.aspx internationalposter.com - International Typographic Style]


Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • International style — may refer to:*International style (architecture), the early 20th century modern movement in architecture *International style (art), the International style in medieval art *International Typographic Style, a Switzerland based graphic design… …   Wikipedia

  • Style guide — For Wikipedia s own style guide, see Wikipedia:Manual of Style. Style Guides ACS Style Guide AMA Manual of Style The Associated Press Stylebook The Chicago Manual of Style …   Wikipedia

  • International Typeface Corporation — The International Typeface Corporation (ITC) is a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin, and Edward Rondthaler. The company is one of the world s first foundries to have no history in the production of metal… …   Wikipedia

  • Typographic ligature — long s i ligature type, size 12pt Garamond. In writing and typography, a ligature occurs where two or more graphemes are joined as a single glyph. Ligatures usually replace consecutive characters sharing common components and are part of a more… …   Wikipedia

  • List of typographic features — State of the art digital typographic systems have solved virtually all the demands of traditional typography and have expanded the possibilities with many new features. The two lists below provide information about many features Contents 1… …   Wikipedia

  • Wikipedia:Manual of Style — This guideline is a part of the English Wikipedia s Manual of Style. Use common sense in applying it; it will have occasional exceptions. Please ensure that any edits to this page reflect consensus. Shortcuts …   Wikipedia

  • graphic design — the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, esp. to produce a specific effect. * * * The art and profession of selecting and arranging visual elements such as… …   Universalium

  • Grid (page layout) — A typographic grid is a two dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content. The grid serves as an armature on which a designer can organize text and images in a rational, easy to… …   Wikipedia

  • Art Nouveau — Staircase of the Maison Atelier of Victor Horta. This building is one of four Horta designed town houses in Brussels that are together recognised by UNESCO as representing the highest expression of the influential Art Nouveau style in art and… …   Wikipedia

  • Art Deco — The art deco spire of the Chrysler Building in New York, built 1928–1930 …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”